Best GearWe don’t want our gear crapping out on us any more than you do, because we rely on it in the backcountry too. So we handpick only top-shelf outdoor gear to sell to you. And because technology evolves, so do we, staying current with the newest and best gear without ignoring proven brands and technology.
Best ServiceThe point is, like you, we’re passionate about the outdoors. So we’ll give you honest, experienced answers to your gear and outdoor questions - questions we understand, because we’ve been there.
Good gear ain’t cheap. We get that. So we price our gear and apparel with everyday folks in mind.
CEO Ning Li
NING & INSTRUCTOR MANAGER WAYNE IIDA